H&M brought us COS before, Weekday and Monki. Yesterday marked the launch of H&M’s new line & Other Stories. This new high street label offers a varied collection of fashion, shoes, bags, lingerie, jewelry and even skincare products and make-up. The highly minimalistic collection is not inspired by the latest fashion trends from the runway. The designers as a matter of fact looked at the impact of social media on fashion, street style and fashion blogs and used these factors as inspiration for & Other Stories. They believe that women nowadays create their own “stories” when it comes to fashion and personal style.
Also, the line is supposed to have higher quality than H&M and has more variety and is less “grown up” than COS. The price tags are – quite unfortunate for our wallets – more similar to COS.
Of course I could not help myself to take a look on their website and choose some of my favorite items. Obviously, I felt the need to share.
Ph. via & Other Stories