H&M brought us COS before, Weekday and Monki. Yesterday marked the launch of H&M’s new line & Other Stories. This new high street label offers a varied collection of fashion, shoes, bags, lingerie, jewelry and even skincare products and make-up. The highly minimalistic collection is not inspired by the latest fashion trends from the runway. The designers as a matter of fact looked at the impact of social media on fashion, street style and fashion blogs and used these factors as inspiration for & Other Stories. They believe that women nowadays create their own “stories” when it comes to fashion and personal style.
Also, the line is supposed to have higher quality than H&M and has more variety and is less “grown up” than COS. The price tags are – quite unfortunate for our wallets – more similar to COS.
Of course I could not help myself to take a look on their website and choose some of my favorite items. Obviously, I felt the need to share.
Ph. via & Other Stories
Ph. Maison Scotch SS13
NEED to have these perfectly pink shorts from Maison Scotch
I have always had a thing for silent films. So when I heard about this Public Garden film from Chanel, directed by Karl Lagerfeld and shot in the beautiful gardens of museum Rodin in Paris, it immeadiately caught my interest. The entire Spring/Summer 2013 collection of Chanel’s ‘A1’ line is shown in a beautiful way.
– Choupette, Karl Lagerfeld’s cat on the back of the little boy’s hoodie
– The amazing eyeliner worn by models Lindsey Wixon and Stef van der Laan
– The sandles. Do I need to say more?
Ph. Blumarine’s Spring/Summer 2013 Campaign by Camilla Akrans
Nothing gets me more excited about spring than this enchanting Spring/Summer 2013 campaign from Blumarine.
Ph. Ksubi AW 2013 look book via oraclefox
Hey there, it´s been a while. Wanted to share my obsession with denim today.
Earlier this year, I wrote about the pyjama trend. What do you think? Should we also this season have a pyjama party?
Ph / Emilio Pucci via net-a-porter.com
Elizabeth Olsen as a candy ice queen for Bullett magazine, shot by photographer Jeff Bark. Always thought she was the cooler Olsen sister. Adore the Balmain dress she is wearing.
Ph / Thefashionspot.com
Ph / Grazia Daily
Lana Del Rey is one lucky girl, a very, very lucky girl. As she already got the Mulberry tote ‘Rey of Light‘ named after her, she now is the face for Swedish fashion brand H&M. Two Fall/Winter 2012 Campaign pictures in which she stars were already released. A short film will also become available on September 19 via hm.com, for which Lana recorded a cover of Blue Velvet. It is supposed to be a-mazing. I stay tuned, while obsessing over this nude pink angora sweater she is wearing (want!).